Mississippi Business Journal publication posted on AllBusiness.com:
PICAYUNE – George and Barbara Bush order their king cakes. Garth Brooks loves them. Trent Lott has king cakes shipped to his U.S. Senate office in Washington. Celebrated Cajun chef Justin Wilson favors them, too.
Folks from corporate America to the entertainment business to neighbors frequent
Paul’s Pastry Shop in Picayune, billed as “the biggest little bakery in South Mississippi” and, “home of the original cream cheese king cake.” Earlier this year, Paul’s Pastry Shop sold 52,128 cakes during the Mardi Gras season, from Jan. 6 to Feb. 27, accounting for 50% of the store’s annual revenues. During February alone, the bakery logged 2,300 phone calls on the store’s toll-free number, not counting walk-in traffic, mail orders and online orders.
Read full article at http://www.allbusiness.com/north-america/united-states-mississippi/1014135-1.html.