From WLOX.com:

PICAYUNE, Miss. (WLOX) – Mardi Gras season officially begins in a few days, but king cakes are already flying off the shelves.

Many south Mississippi families have made it a tradition to get king cakes every year.

“As a kid in school, we would get out of school several days for Mardi Gras,” said Julie Douglas, a Madison, Mississippi resident. ”That was so special. We would go to the parades, but my favorite part was always the king cake.”

Many of those families get their cakes from Paul’s Pastry Shop in Picayune.

Watch video at https://www.wlox.com/2026/01/03/king-cake-sales-begin-picayune-pastry-shop/.